The Multi Business Model Innovation Approach

It is argued in most academic literature that Business Model (BM) is a general model for how any business runs or should be run, it is the "blueprint of the business". Conversely we argue that no business has just one BM, one model on which it runs all its business or intends to run its bu...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Lindgren, Peter
Format:	Buch
Sprache:	eng
Schlagworte:	Business planning General management Strategic planning
Online-Zugang:	Volltext
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