Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically

1. Introduction -- 2. 1 Optimised budget allocation in marketing “beyond media” -- 3. Quantitative consideration of the long-term effect of marketing measures -- 4. It's all about striking the right balance: Image vs. performance marketing -- 5. Campaign tracking and successful marketing contro...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Stürze, Sascha, Hoyer, Markus, Righetti, Claudio, Rasztar, Matthias
Format:	Buch
Sprache:	eng
Schlagworte:	Agilität Business and Management Business information services Internet marketing IT in Business Marketing Marketing-Management Online Marketing/Social Media Performance-Management Rate of return Return on Investment Telemarketing
Online-Zugang:	Volltext
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