Agribusiness Innovation and Contextual Evolution, Volume II: Technological, Societal and Channel Advancements

Chapter 1. Overview of agribusiness managerial and marketing advancements -- Chapter2. Acceptance and Adoption of Emerging Digital Technologies by Agribusinesses in Low and Middle-Income Countries -- Chapter 3. The Italian agrifood supply chain sustainability through technological heritage redesign and new relationships -- Chapter 4. Using big data analytics in supply chain management: implications from a sustainable perspective -- Chapter5. Towards a taxonomy of multi-agent simulation models to determine disruptive technology adoption behaviour in the wine industry -- Chapter 6. Digitalization and integrated information system in agri-food sector -- Chapter 7. Transforming rural agribusinesses with Digital Marketing: a case of coffee planters in India -- Chapter 8. Tourist entrepreneurship as the driver for the transformation of rural women’s role – the example of the selected developing region -- Chapter 9. Investigating the supply chain performance of agribusiness firms from IT capability and government support perspectives -- Chapter 10. Do blockchain-based innovative solutions improve wine brand loyalty? A case study of a winery in Mendoza, Argentina -- Chapter 11. Economic indicators in cereal production in EU.