Consumers, Society and Marketing: A Sustainability Perspective

1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.

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Hauptverfasser: Mutum, Dilip S, Ghazali, Ezlika M
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creator Mutum, Dilip S
Ghazali, Ezlika M
description 1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.
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subjects Business and Management
Business Ethics
Corporate Environmental Management
Industrial management
Marketing
Sustainability
Sustainable Development
title Consumers, Society and Marketing: A Sustainability Perspective
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