Consumers, Society and Marketing: A Sustainability Perspective

Consumers, Society and Marketing: A Sustainability Perspective

1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Mutum, Dilip S, Ghazali, Ezlika M
Format: Buch
Sprache:eng
Schlagworte:
Business and Management
Business Ethics
Corporate Environmental Management
Industrial management
Marketing
Sustainability
Sustainable Development
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Beschreibung
Zusammenfassung:1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.
ISSN:2196-7075
2196-7083
DOI:10.1007/978-3-031-39359-4