Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Appau, Samuelson
Format:	Buch
Sprache:	eng
Schlagworte:	African Business Afrika Branding (Marketing) Branding (Marketing)-Africa Business and Management Emerging Markets/Globalization Markenführung Marketing Schwellenländer
Online-Zugang:	Volltext
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