New Frontiers of the Automobile Industry: Exploring Geographies, Technology, and Institutional Challenges

Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by therelocation of marketing, design and production centres to emerging...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	V., Alex Covarrubias, Perez, Sigfrido M. Ramirez
Format:	Buch
Sprache:	eng
Schlagworte:	Automobile industry and trade Automotive Industry Branchenentwicklung BUSINESS & ECONOMICS Business and Management Business Strategy/Leadership Emerging Markets/Globalization Kfz-Industrie Welt
Online-Zugang:	Volltext
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