Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia

Combining theoretical and empirical discussions with shorter "thick description" case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers - precursors to current social media "microcelebrities" and "influencers." I...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Hopkins, Julian
Format:	Buch
Sprache:	eng
Schlagworte:	Anthropology Bloggers Blogs Communication Studies Consumption (Economics) Lifestyles Malaysia Social aspects Social influence
Online-Zugang:	Volltext
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