Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-...

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Bibliographische Detailangaben
1. Verfasser: Charles McIntyre, T. C. Melewar, Charles Dennis
Format: Buch
Sprache:eng
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