Consumer experiences and emotion management

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance i...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Kapoor, Avinash
Format:	Buch
Sprache:	eng
Schlagworte:	brand management Consumer behavior consumer psychology Consumption (Economics) dynamics of emotions effects of emotions on decision making Emotions experience management group behavior individual behavior Marketing personality Psychological aspects self-evaluation and comparison
Online-Zugang:	Volltext
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