Smart Marketing with the Internet of Things

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly per...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Simões, Dora, Barbosa, Belem, Filipe, Sandra
Format:	Buch
Sprache:	eng
Schlagworte:	a|Digital media a|Internet marketing Big Data Internet der Dinge Internet marketing Online-Marketing Virtuelle Realität
Online-Zugang:	Volltext
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