Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement
Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building...
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| creator | Besley, John C Dudo, Anthony |
| description | Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. |
| format | Book |
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| language | eng |
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| source | eBook Academic Collection - Worldwide; Ebook Central - Academic Complete |
| subjects | BUSINESS & ECONOMICS Business Communication Communication in science MEDICAL Public Health Public relations |
| title | Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement |
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