Planning Research in Hospitality and Tourism

Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research. The text also carefully considers the international aspect of the industry and the people it employees, which supports the books aims of: * Providing an excellent understanding of the basic principles of conducting research, in a straight forward “no nonsense” guide * Carefully considering the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area * Including in each chapter an “International Dimension” section, as well as case studies, questions and reflections on the research process Chapter 1 – Getting Started 1.1. What is Research and Why Do We Do It? 1.2. Why Do You Need to Do Research At All? 1.3. How Does a Research Project Start? 1.4. Formulating the Broad Research Question 1.5. The Role of the Supervisor 1.6. The International Dimension of the Researcher 1.7. Chapter Summary 1.8. Student Experiences 1.9. Reflective Exercise: Your Preferred Approach to Research 1.10. Review Questions 1.11. Chapter References Chapter 2 – Developing Academic Reading Skills 2.1. Why Academic Reading? 2.2. How Do you Know you Have a Paper Worth Reading? 2.3. Reading the Paper 2.4. Extracting Value from Your Reading 2.5. SQ3R: A Technique for Effective Academic Reading 2.6. Academic Reading from an International Student Perspective 2.7. Chapter Summary 2.8. Reading Exercise 2.9. Review Questions 2.10. Chapter References Chapter 3 - Developing Literature Review Skills 3.1. Locating the sources of your literature 3.2. Defining the initial parameters of search 3.3. Conducting the main search and filtering the results 3.4. Organising your Results 3.5. Referencing your Sources 3.6. Articulating the research aim 3.7. The International Dimension of Literature Review 3.8. Chapter Summary 3.9. Student Experiences 3.10. Exercise on Literature Maps 3.11. Academic Journals in Hospitality and Tourism 3.12. Review Questions 3.13. Chapter References Chapter 4 –Research Philosophies, Approaches and Strategies 4.1. Research Philosophies: Positivism and Phenomenology 4.2. Research Approaches: Deduction and Induction 4.3. Quantitative ver