Digital marketing

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Chaffey, Dave, Ellis-Chadwick, Fiona
Format:	Buch
Sprache:	eng
Schlagworte:	Internet marketing Mercadeo por Internet Online-Marketing
Online-Zugang:	Volltext
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