Entrepreneurial Marketing: Beyond Professional Marketing

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreakin...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Kotler, Philip, Kartajaya, Hermawan, Huan, Hooi Den, Mussry, Jacky
Format:	Buch
Sprache:	eng
Schlagworte:	Creative ability in business Decision making Marketing Organizational change Strategic planning
Online-Zugang:	Volltext
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