Getting multi-channel distribution right

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and str...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Ailawadi, Kusum L, Farris, Paul W
Format:	Buch
Sprache:	eng
Schlagworte:	Marketing channels Marketing channels-United States Vertrieb Vertriebsweg
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!