Unrelenting Innovation: How to Create a Culture for Market Dominance

The hands-on guide for fostering relentless innovation within your companyGerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Tellis, Gerard J
Format:	Buch
Sprache:	eng
Schlagworte:	Creative ability in business Diffusion of innovations Market share New products Strategic planning Technological innovations
Online-Zugang:	Volltext
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