The Cultural Dimension of Global Business

Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Ferraro, Gary P., Briody, Elizabeth K.
Format:	Buch
Sprache:	eng
Schlagworte:	Intercultural communication International business enterprises Technical assistance Technical assistance-Anthropological aspects
Online-Zugang:	Volltext
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