Eyetracking web usability
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to underst...
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| creator | Nielsen, Jakob Pernice, Kara |
| description | Eyetracking Web Usability is based on one of the largest studies
of eyetracking usability in existence. Best-selling author Jakob
Nielsen and coauthor Kara Pernice used rigorous usability
methodology and eyetracking technology to analyze 1.5 million
instances where users look at Web sites to understand how the human
eyes interact with design. Their findings will help designers,
software developers, writers, editors, product managers, and
advertisers understand what people see or don’t see, when
they look, and why.
With their comprehensive three-year study, the authors confirmed
many known Web design conventions and the book provides additional
insights on those standards. They also discovered important new
user behaviors that are revealed here for the first time. Using
compelling eye gaze plots and heat maps, Nielsen and Pernice guide
the reader through hundreds of examples of eye movements,
demonstrating why some designs work and others don’t. They
also provide valuable advice for page layout, navigation menus,
site elements, image selection, and advertising. This book is
essential reading for anyone who is serious about doing business on
the Web. |
| format | Book |
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of eyetracking usability in existence. Best-selling author Jakob
Nielsen and coauthor Kara Pernice used rigorous usability
methodology and eyetracking technology to analyze 1.5 million
instances where users look at Web sites to understand how the human
eyes interact with design. Their findings will help designers,
software developers, writers, editors, product managers, and
advertisers understand what people see or don’t see, when
they look, and why.
With their comprehensive three-year study, the authors confirmed
many known Web design conventions and the book provides additional
insights on those standards. They also discovered important new
user behaviors that are revealed here for the first time. Using
compelling eye gaze plots and heat maps, Nielsen and Pernice guide
the reader through hundreds of examples of eye movements,
demonstrating why some designs work and others don’t. They
also provide valuable advice for page layout, navigation menus,
site elements, image selection, and advertising. This book is
essential reading for anyone who is serious about doing business on
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Nielsen and coauthor Kara Pernice used rigorous usability
methodology and eyetracking technology to analyze 1.5 million
instances where users look at Web sites to understand how the human
eyes interact with design. Their findings will help designers,
software developers, writers, editors, product managers, and
advertisers understand what people see or don’t see, when
they look, and why.
With their comprehensive three-year study, the authors confirmed
many known Web design conventions and the book provides additional
insights on those standards. They also discovered important new
user behaviors that are revealed here for the first time. Using
compelling eye gaze plots and heat maps, Nielsen and Pernice guide
the reader through hundreds of examples of eye movements,
demonstrating why some designs work and others don’t. They
also provide valuable advice for page layout, navigation menus,
site elements, image selection, and advertising. This book is
essential reading for anyone who is serious about doing business on
the Web.</description><subject>Design</subject><subject>Evaluation</subject><subject>Eye</subject><subject>Information display systems</subject><subject>Testing</subject><subject>User interfaces (Computer systems)</subject><subject>Web sites</subject><isbn>0321498364</isbn><isbn>9780321498366</isbn><isbn>0321549732</isbn><isbn>9780321549730</isbn><isbn>8131749134</isbn><isbn>9788131749135</isbn><isbn>9780321714077</isbn><isbn>0321714075</isbn><isbn>032151002X</isbn><isbn>9780321510020</isbn><fulltext>true</fulltext><rsrctype>book</rsrctype><creationdate>2009</creationdate><recordtype>book</recordtype><sourceid>OODEK</sourceid><recordid>eNqN0E1Lw0AQBuAVUbS1P8CTPQjiobCzM9mPo4ZWhYIHP67LJtmtsaHRbNrSf29qxHPnMgw8vDDvERtoQFBkAOmYDTgKIKNR0ikbABcktNSSztgoxk_eDaFEhefscrrzbePyZblajLc-G6-jy8qqbHcX7CS4KvrR3x6y99n0NX2czJ8fntK7-cSRMsJMgvdSGul4HpQqCsqMSKgIPueUSQ3aF1r4XCksKAiTyAKkIR2wO7wzkOOQ3fbBLi79Nn7UVRvtpvJZXS-jNUrvn1FAvMs4yCbAueCdve5tdME1pe3NRvwzMgr37KZnX039vfaxtb9puV91vVR2ep8qAEpAHyATEFKR7ORVL4OrrVs0ZbRvL4ID7qsXAiT-AOofeYU</recordid><startdate>2009</startdate><enddate>2009</enddate><creator>Nielsen, Jakob</creator><creator>Pernice, Kara</creator><general>New Riders</general><general>Pearson India</general><general>Pearson Education, Limited</general><scope>FBQ</scope><scope>OHILO</scope><scope>OODEK</scope></search><sort><creationdate>2009</creationdate><title>Eyetracking web usability</title><author>Nielsen, Jakob ; Pernice, Kara</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-a47929-fee6696a0cf77dd4b9254dfec04b6818ed82ec773d4f2956d16948f3f29ea91c3</frbrgroupid><rsrctype>books</rsrctype><prefilter>books</prefilter><language>eng</language><creationdate>2009</creationdate><topic>Design</topic><topic>Evaluation</topic><topic>Eye</topic><topic>Information display systems</topic><topic>Testing</topic><topic>User interfaces (Computer systems)</topic><topic>Web sites</topic><toplevel>online_resources</toplevel><creatorcontrib>Nielsen, Jakob</creatorcontrib><creatorcontrib>Pernice, Kara</creatorcontrib><collection>AGRIS</collection><collection>O'Reilly Online Learning: Corporate Edition</collection><collection>O'Reilly Online Learning: Academic/Public Library Edition</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Nielsen, Jakob</au><au>Pernice, Kara</au><format>book</format><genre>book</genre><ristype>BOOK</ristype><btitle>Eyetracking web usability</btitle><seriestitle>Voices That Matter</seriestitle><date>2009</date><risdate>2009</risdate><isbn>0321498364</isbn><isbn>9780321498366</isbn><isbn>0321549732</isbn><isbn>9780321549730</isbn><eisbn>8131749134</eisbn><eisbn>9788131749135</eisbn><eisbn>9780321714077</eisbn><eisbn>0321714075</eisbn><eisbn>032151002X</eisbn><eisbn>9780321510020</eisbn><abstract>Eyetracking Web Usability is based on one of the largest studies
of eyetracking usability in existence. Best-selling author Jakob
Nielsen and coauthor Kara Pernice used rigorous usability
methodology and eyetracking technology to analyze 1.5 million
instances where users look at Web sites to understand how the human
eyes interact with design. Their findings will help designers,
software developers, writers, editors, product managers, and
advertisers understand what people see or don’t see, when
they look, and why.
With their comprehensive three-year study, the authors confirmed
many known Web design conventions and the book provides additional
insights on those standards. They also discovered important new
user behaviors that are revealed here for the first time. Using
compelling eye gaze plots and heat maps, Nielsen and Pernice guide
the reader through hundreds of examples of eye movements,
demonstrating why some designs work and others don’t. They
also provide valuable advice for page layout, navigation menus,
site elements, image selection, and advertising. This book is
essential reading for anyone who is serious about doing business on
the Web.</abstract><cop>Berkeley, CA</cop><pub>New Riders</pub><oclcid>1024286864</oclcid><oclcid>1348485923</oclcid><tpages>437</tpages><edition>1st edition</edition></addata></record> |
| fulltext | fulltext |
| identifier | ISBN: 0321498364 |
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| language | eng |
| recordid | cdi_askewsholts_vlebooks_9780321714077 |
| source | O'Reilly Online Learning: Academic/Public Library Edition |
| subjects | Design Evaluation Eye Information display systems Testing User interfaces (Computer systems) Web sites |
| title | Eyetracking web usability |
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