Practical Marketplace Optimization at Uber Using Causally-Informed Machine Learning

Budget allocation of marketplace levers, such as incentives for drivers and promotions for riders, has long been a technical and business challenge at Uber; understanding lever budget changes' impact and estimating cost efficiency to achieve predefined budgets is crucial, with the goal of optim...

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Hauptverfasser:	Chen, Bobby, Chen, Siyu, Dowlatabadi, Jason, Hong, Yu Xuan, Iyer, Vinayak, Mantripragada, Uday, Narang, Rishabh, Pandey, Apoorv, Qin, Zijun, Sheikh, Abrar, Sun, Hongtao, Sun, Jiaqi, Walker, Matthew, Wei, Kaichen, Xu, Chen, Yang, Jingnan, Zhang, Allen T, Zhang, Guoqing
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer Science - Learning Statistics - Machine Learning
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