Cross-domain Augmentation Networks for Click-Through Rate Prediction

Data sparsity is an important issue for click-through rate (CTR) prediction, particularly when user-item interactions is too sparse to learn a reliable model. Recently, many works on cross-domain CTR (CDCTR) prediction have been developed in an effort to leverage meaningful data from a related domai...

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Hauptverfasser:	Chen, Xu, Cheng, Zida, Xiao, Shuai, Zeng, Xiaoyi, Huang, Weilin
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer Science - Information Retrieval
Online-Zugang:	Volltext bestellen
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