Exploring 360-Degree View of Customers for Lookalike Modeling

SIGIR 2023 Lookalike models are based on the assumption that user similarity plays an important role towards product selling and enhancing the existing advertising campaigns from a very large user base. Challenges associated to these models reside on the heterogeneity of the user base and its sparsi...

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Bibliographische Detailangaben

Hauptverfasser:	Rahman, Md Mostafizur, Kikuta, Daisuke, Abrol, Satyen, Hirate, Yu, Suzumura, Toyotaro, Loyola, Pablo, Ebisu, Takuma, Kondapaka, Manoj
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer Science - Information Retrieval Computer Science - Learning
Online-Zugang:	Volltext bestellen
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