Classifying variety of customer's online engagement for churn prediction with mixed-penalty logistic regression

Using big data to analyze consumer behavior can provide effective decision-making tools for preventing customer attrition (churn) in customer relationship management (CRM). Focusing on a CRM dataset with several different categories of factors that impact customer heterogeneity (i.e., usage of self-...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Šimović, Petra Posedel, Horvatic, Davor, Sun, Edward W
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer Science - Learning Statistics - Machine Learning
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!