Real Negatives Matter: Continuous Training with Real Negatives for Delayed Feedback Modeling

One of the difficulties of conversion rate (CVR) prediction is that the conversions can delay and take place long after the clicks. The delayed feedback poses a challenge: fresh data are beneficial to continuous training but may not have complete label information at the time they are ingested into...

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Hauptverfasser: Gu, Siyu, Sheng, Xiang-Rong, Fan, Ying, Zhou, Guorui, Zhu, Xiaoqiang
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Sprache:eng
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