Novelty and Primacy: A Long-Term Estimator for Online Experiments

Online experiments are the gold standard for evaluating impact on user experience and accelerating innovation in software. However, since experiments are typically limited in duration, observed treatment effects are not always permanently stable, sometimes revealing increasing or decreasing patterns...

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Bibliographische Detailangaben
Hauptverfasser: Sadeghi, Soheil, Gupta, Somit, Gramatovici, Stefan, Lu, Jiannan, Ai, Hao, Zhang, Ruhan
Format: Artikel
Sprache:eng
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