Audience Creation for Consumables -- Simple and Scalable Precision Merchandising for a Growing Marketplace

Consumable categories, such as grocery and fast-moving consumer goods, are quintessential to the growth of e-commerce marketplaces in developing countries. In this work, we present the design and implementation of a precision merchandising system, which creates audience sets from over 10 million con...

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Hauptverfasser: S, Shreyas, Maheshwari, Harsh, Saha, Avijit, Datta, Samik, Jain, Shashank, Makhija, Disha, Nagpal, Anuj, Shukla, Sneha, S, Suyash
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Sprache:eng
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