How Does the Adoption of Ad Blockers Affect News Consumption?

Ad blockers allow users to browse websites without viewing ads. Online news providers that rely on advertising revenue tend to perceive users adoption of ad blockers purely as a threat to revenue. Yet, this perception ignores the possibility that avoiding ads, which users presumably dislike, may aff...

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Bibliographische Detailangaben

Hauptverfasser:	Yan, Shunyao, Miller, Klaus M, Skiera, Bernd
Format:	Artikel
Sprache:	eng
Schlagworte:	Quantitative Finance - Economics
Online-Zugang:	Volltext bestellen
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