Representation Learning-Assisted Click-Through Rate Prediction

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models other types of relationships in order to learn more informati...

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Bibliographische Detailangaben

Hauptverfasser:	Ouyang, Wentao, Zhang, Xiuwu, Ren, Shukui, Qi, Chao, Liu, Zhaojie, Du, Yanlong
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer Science - Information Retrieval Computer Science - Learning Statistics - Machine Learning
Online-Zugang:	Volltext bestellen
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