Tracing Information Flows Between Ad Exchanges Using Retargeted Ads

Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad exchanges, and thus underestimate the privacy risks associated w...

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Bibliographische Detailangaben

Hauptverfasser:	Bashir, Muhammad Ahmad, Arshad, Sajjad, Robertson, William, Wilson, Christo
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer Science - Cryptography and Security
Online-Zugang:	Volltext bestellen
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