A Customer Choice Model with HALO Effect

In this paper, we propose an extension to the multinomial logit (MNL) model, the Halo MNL, that takes into account the interaction effects among products in an assortment. In particular, this model incorporates pairwise interactions of items in an effort to describe positive/negative effects among p...

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Hauptverfasser:	Maragheh, Reza Yousefi, Chronopoulou, Alexandra, Davis, James Mario
Format:	Artikel
Sprache:	eng
Schlagworte:	Statistics - Applications
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