Online Allocation Rules in Display Advertising

Efficient allocation of impressions to advertisers in display advertising has a significant impact on advertisers' utility and the browsing experience of users. The problem becomes particularly challenging in the presence of advertisers with limited budgets as this creates a complex interaction...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Shamsi, Davood, Holtan, Marius, Luenberger, Robert, Ye, Yinyu
Format:	Artikel
Sprache:	eng
Schlagworte:	Mathematics - Optimization and Control
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!