Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising

Today, billions of display ad impressions are purchased on a daily basis through a public auction hosted by real time bidding (RTB) exchanges. A decision has to be made for advertisers to submit a bid for each selected RTB ad request in milliseconds. Restricted by the budget, the goal is to buy a se...

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Bibliographische Detailangaben

Hauptverfasser:	Lee, Kuang-Chih, Jalali, Ali, Dasdan, Ali
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer Science - Computer Science and Game Theory Computer Science - Learning
Online-Zugang:	Volltext bestellen
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