A Comprehensive Study of CRM through Data Mining Techniques
In today's competitive scenario in corporate world, "Customer Retention" strategy in Customer Relationship Management (CRM) is an increasingly pressed issue. Data mining techniques play a vital role in better CRM. This paper attempts to bring a new perspective by focusing the issue of...
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| creator | Farooqi, Md. Rashid Raza, Khalid |
| description | In today's competitive scenario in corporate world, "Customer Retention"
strategy in Customer Relationship Management (CRM) is an increasingly pressed
issue. Data mining techniques play a vital role in better CRM. This paper
attempts to bring a new perspective by focusing the issue of data mining
applications, opportunities and challenges in CRM. It covers the topic such as
customer retention, customer services, risk assessment, fraud detection and
some of the data mining tools which are widely used in CRM. |
| doi_str_mv | 10.48550/arxiv.1205.1126 |
| format | Article |
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strategy in Customer Relationship Management (CRM) is an increasingly pressed
issue. Data mining techniques play a vital role in better CRM. This paper
attempts to bring a new perspective by focusing the issue of data mining
applications, opportunities and challenges in CRM. It covers the topic such as
customer retention, customer services, risk assessment, fraud detection and
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strategy in Customer Relationship Management (CRM) is an increasingly pressed
issue. Data mining techniques play a vital role in better CRM. This paper
attempts to bring a new perspective by focusing the issue of data mining
applications, opportunities and challenges in CRM. It covers the topic such as
customer retention, customer services, risk assessment, fraud detection and
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strategy in Customer Relationship Management (CRM) is an increasingly pressed
issue. Data mining techniques play a vital role in better CRM. This paper
attempts to bring a new perspective by focusing the issue of data mining
applications, opportunities and challenges in CRM. It covers the topic such as
customer retention, customer services, risk assessment, fraud detection and
some of the data mining tools which are widely used in CRM.</abstract><doi>10.48550/arxiv.1205.1126</doi><oa>free_for_read</oa></addata></record> |
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| subjects | Computer Science - Databases |
| title | A Comprehensive Study of CRM through Data Mining Techniques |
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