Review of People and hooks: a study of reading and book-buying habits
Reviews the book, People and hooks: a study of reading and book-buying habits by Henry C. Link and Harry Arthur Hopf (1946). The Psychological Corporation and the Hopf Institute of Management were commissioned to conduct a consumers' survey upon which estimates of future market trends could be...
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| Veröffentlicht in: | Journal of Applied Psychology 1947, Vol.31 (2), p.220-221 |
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| 1. Verfasser: | |
| Format: | Review |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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