Treffer 1 - 4 von 4 für Suche 'van Loggerenberg, Marthinus J. C.', Suchdauer: 0,40s Treffer weiter einschränken
  1. 1
    Towards a definition for branded entertainment: An exploratory study

    Towards a definition for branded entertainment: An exploratory study von van Loggerenberg, Marthinus JC, Enslin, Carla, Terblanche-Smit, Marlize


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  2. 2
    An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions

    An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions von Ang, L., Buzeta, C., Hirose, M., van Loggerenberg, M. J. C., van Noort, G., Uribe, R., Voorveld, H. A. M.


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  3. 3
    A Conceptual Framework and Measurement Instrument Development for Authentic Narrative in Branded Entertainment

    A Conceptual Framework and Measurement Instrument Development for Authentic Narrative in Branded Entertainment von van Loggerenberg, Marthinus J. C., Chen, Zifei Fay, Terblanche-Smit, Marlize, Enslin, Carla


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  4. 4
    Creating Branded Entertainment that Resonates: Perspectives of Multinational Award Winners

    Creating Branded Entertainment that Resonates: Perspectives of Multinational Award Winners von van Loggerenberg, Marthinus J. C., Enslin, Carla, Terblanche-Smit, Marlize


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