A dark side of hope: Understanding why investors cling onto losing stocks von Luo, Siria Xiyueyao, Horen, Femke, Millet, Kobe, Zeelenberg, Marcel

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When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation von VAN HOREN, FEMKE, PIETERS, RIK

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Unpredictable love? How uncertainty influences partner preferences von Horen, Femke, Millet, Kobe

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Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation von van HOREN, FEMKE, PIETERS, RIK

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Increasing saving intentions through leaderboards: A gamification approach von Zhang, Yi, van Horen, Femke, Zeelenberg, Marcel

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Consumer evaluation of copycat brands: The effect of imitation type von van Horen, Femke, Pieters, Rik

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Soft assurance: Coping with uncertainty through haptic sensations von Van Horen, Femke, Mussweiler, Thomas

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Observing the earth from space: Does a virtual reality overview effect experience increase pro-environmental behaviour? von van Horen, Femke, Meijers, Marijn H C, Zhang, Yerong, Delaney, Michael, Nezami, Annahita, Van Lange, Paul A M

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Preference reversal for copycat brands: Uncertainty makes imitation feel good von Van Horen, Femke, Pieters, Rik

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Functional Similarity: How Consumption Goals Improve Brand Imitation Evaluation von Horen, Femke Van, Pieters, Rik

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Why process matters: A social cognition perspective on economic behavior von Crusius, Jan, van Horen, Femke, Mussweiler, Thomas

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What We Talk About When We Talk About Hope: A Prototype Analysis von Luo, Siria Xiyueyao, van Horen, Femke, Millet, Kobe, Zeelenberg, Marcel

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The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset von Kelting, Katie, Berry, Christopher, van Horen, Femke

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Green, greener, greenest: Can competition increase sustainable behavior? von van Horen, Femke, van der Wal, Arianne, Grinstein, Amir

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Importance of Personal Goals in People with Independent Versus Interdependent Selves von van Horen, Femke, Pöhlmann, Claudia, Koeppen, Karoline, Hannover, Bettina

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Virtuous or Vicious? New Insights Into Moral Processes in the Marketplace von Stuppy, Anika, Van Horen, Femke

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Temporal myopia in sustainable behavior under uncertainty von van der Wal, Arianne J., van Horen, Femke, Grinstein, Amir

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What's in a Name? 361.708 Euros: The Effects of Marital Name Change von Noordewier, Marret K., Horen, Femke van, Ruys, Kirsten I., Stapel, Diederik A.

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The Appeal of Copycats When the Horizon is Wide: How Broad Versus Narrow Mindset Influences Evaluation of Product Imitations von van Horen, Femke, Estes, Zachary

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The paradox of ‘green to be seen’: Green high-status shoppers excessively use (branded) shopping bags von van der Wal, Arianne J., van Horen, Femke, Grinstein, Amir

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