New Empirical Generalizations on the Determinants of Price Elasticity von Bijmolt, Tammo H. A., van Heerde, Harald J., Pieters, Rik G. M.

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Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is von Van Heerde, Harald J., Gupta, Sachin, Wittink, Dick R.

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Decomposing the Sales Promotion Bump with Store Data von van Heerde, Harald J, Leeflang, Peter S. H, Wittink, Dick R

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The Dynamic Effect of Innovation on Market Structure von van Heerde, Harald J., Mela, Carl F., Manchanda, Puneet

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Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers von van Heerde, Harald J., Bijmolt, Tammo H. A.

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Handbook of Market Research von Homburg, Christian, Klarmann, Martin, Vomberg, Arnd

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The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data von Van Heerde, Harald J., Peter S. H. Leeflang, Wittink, Dick R.

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Marketing models and the Lucas critique von Van Heerde, H, Dekimpe, Marnik, Putsis, B

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Semiparametric Analysis to Estimate the Deal Effect Curve von Van Heerde, Harald J., Peter S. H. Leeflang, Wittink, Dick R.

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Marketing Models and the Lucas Critique von van Heerde, Harald J., Dekimpe, Marnik G., Putsis, William P.

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Decompositie van de verkoopeffecten van sales promotions von Van Heerde, H. J.

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Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers von Ebbes, P., Papies, D., van Heerde, H. J.

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Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies von Datta, H, van Heerde, HJ, Dekimpe, MG, Steenkamp, JBEM

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Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand von Eckert, C, van Heerde, HJ, Wetzel, HA, Hattula, S

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The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects von van Heerde, Harald J.

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Rejoinder for the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects von van Heerde, Harald J.

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Consideration sets, intentions and the inclusion of “don't know” in a two-stage model for voter choice von Paap, Richard, van Nierop, Erjen, van Heerde, Harald J., Wedel, Michel, Franses, Philip Hans, Alsem, Karel Jan

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Engaging the unengaged customer: The value of a retailer mobile app von van Heerde, HJ, Dinner, IM, Neslin, SA

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Marketing budget allocation across countries: The role of international business cycles von Peers, Y, van Heerde, HJ, Dekimpe, MG

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A Framework to Balance Privacy and Data Usability Using Data Degradation von van Heerde, H., Fokkinga, M., Anciaux, N.

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