Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes von Sweldens, Steven, Van Osselaer, Stijn M. J., Janiszewski, Chris

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Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice von EVANGELIDIS, IOANNIS, VAN OSSELAER, STIJN M.J.

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Increasing the Power of Your Study by Increasing the Effect Size von MEYVIS, TOM, VAN OSSELAER, STIJN M. J.

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Bilingualism and the Emotional Intensity of Advertising Language von Puntoni, Stefano, de Langhe, Bart, van Osselaer, Stijn M. J.

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I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption von Stuppy, Anika, Mead, Nicole L, Van Osselaer, Stijn M J

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Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion von GOENKA, SHREYANS, VAN OSSELAER, STIJN M. J.

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The Handmade Effect: What's Love Got to Do with It? von Fuchs, Christoph, Schreier, Martin, van Osselaer, Stijn M.J.

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Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans von Yalcin, Gizem, Lim, Sarah, Puntoni, Stefano, van Osselaer, Stijn M.J.

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Consumer preference for formal address and informal address from warm brands and competent brands von Leung, Eugina, Lenoir, Anne‐Sophie I., Puntoni, Stefano, Osselaer, Stijn M. J.

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Commentaries on “Beyond statistical significance: Five principles for the new era of data analysis and reporting” von Schwarz, Norbert, Strack, Fritz, Gelman, Andrew, van Osselaer, Stijn M. J., Huber, Joel

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The Devil You Know: Self-Esteem and Switching Responses to Poor Service von CONSIGLIO, IRENE, VAN OSSELAER, STIJN M. J.

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A Goal-Based Model of Product Evaluation and Choice von van Osselaer, Stijn M. J., Janiszewski, Chris

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The Power of Personal von van Osselaer, Stijn M.J., Fuchs, Christoph, Schreier, Martin, Puntoni, Stefano

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Interattribute Evaluation Theory von Evangelidis, Ioannis, van Osselaer, Stijn M. J.

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Two Ways of Learning Brand Associations von van Osselaer, Stijn M. J., Janiszewski, Chris

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Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers von Melnyk, Valentyna, van Osselaer, Stijn M.J, Bijmolt, Tammo H.A

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Research productivity of faculty at 30 leading marketing departments von van Osselaer, Stijn M. J., Lim, Sarah

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A Connectionist Model of Brand-Quality Associations von Janiszewski, Chris, Stijn M. J. Van Osselaer

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Make me special: Gender differences in consumers' responses to loyalty programs von Melnyk, Valentyna, van Osselaer, Stijn M. J.

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Consumer Learning and Brand Equity von van Osselaer, Stijn M. J., Alba, Joseph W.

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