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    Analysis of the effect of virtual store experience on customers' creativity by considering the mediating role of perceptual curiosity in Digikala online shopping stores

    Analysis of the effect of virtual store experience on customers' creativity by considering the mediating role of perceptual curiosity in Digikala online shopping stores von mohamad Aidi, AbdulReza khorshidinia, aharareh khatibi noori, pari shojaeian, parastoo Ghasemian


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