Can music improve e-behavioral intentions by enhancing consumers’ immersion and experience? von Cuny, Caroline, Fornerino, Marianela, Helme-Guizon, Agnès

Volltext

Experiential art infusion effect on a service's brand: the role of emotions von Cuny, Caroline, Pinelli, Mathieu, Fornerino, Marianela, deMarles, Axel

Volltext

Surprise! We changed the logo von Grobert, Julien, Cuny, Caroline, Fornerino, Marianela

Volltext

Manager Participation in Management Control and Managerial Performance: A New Approach von Godener, Armelle, nerino, Marianela

Volltext

LE TEMPS D'ACCEPTER LE CHANGEMENT : ÉTUDE LONGITUDINALE D'UN CHANGEMENT DE LOGO DANS LE CAS D'UN ÉTABLISSEMENT D'ENSEIGNEMENT SUPÉRIEUR von Grobert, Julien, Cuny, Caroline, nerino, Marianela

Volltext

Social and personal values in advertising: evidence from food advertising in South Korea von Gauthier, Caroline, Fornerino, Marianela, Werle, Carolina O. C., Jolibert, Alain, Lee, Min Seong, Sego, Trina

Volltext

Introducing the impact of technology: a 'neo-contingency' HRM Anglo-French comparison von Ramirez, Jacobo, Fornerino, Marianela

Volltext

Familiarity and Competence Diversity in New Product Development Teams: Effects on New Product Performance von Haon, Christophe, Gotteland, David, Fornerino, Marianela

Volltext

How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation von Fornerino, Marianela, d'Hauteville, François

Volltext

Explorer l'expérience de shopping dans un magasin phygital von nerino, Marianela, Rivet, Christian, Reghem, Julie

Volltext

Do values or goals better explain intent? A cross-national comparison von Fornerino, Marianela, Jolibert, Alain, Sánchez, Carol M., Zhang, Mengxia

Volltext

Movie Consumption Experience and Immersion: Impact on Satisfaction von Fornerino, Marianela, Helme-Guizon, Agnès, Gotteland, David

Volltext

Motivations and the Intent to Study Abroad Among U.S., French, and Chinese Students von Sánchez, Carol M., Fornerino, Marianela, Zhang, Mengxia

Volltext

Internet adoption in France von Fornerino, Marianela

Volltext

Disconfirmation of taste as a measure of region of origin equity: An experimental study on five French wine regions von d'Hauteville, François, Fornerino, Marianela, Philippe Perrouty, Jean

Volltext

Globalizing international human resource management von Schuler, Randall S, Tarique, Ibraiz, Zhu, Ying, Warner, Malcolm, Rowley, Chris, Brewster, Chris, Yan, Yanni, Child, John, Chong, Chan Yan, Som, Ashok, Wöcke, Albert, Bendixen, Mike, Rijamampianina, Rasoava, Sparrow, Paul R, Tung, Rosalie L, Benson, John, Yuasa, Masae, Debroux, Philippe, Miah, M Khasro, Bird, Allan, Ramirez, Jacobo, nerino, Marianela

Volltext

Expériences cinématographiques en état d'immersion: effets sur la satisfaction von Fornerino, Marianela, Helme-Guizon, Agnès, Gotteland, David

Volltext

La satisfaction des managers vis-à-vis du contrôle de gestion et leur performance managériale/The managers' satisfaction regarding management control and their managerial performan... von nerino, Marianela, Godener, Armelle, Ray, Daniel

Volltext

LA FORMATION DES NOMS DE MARQUE EN CHINE von nerino, Marianela, Zhang, Mengxia, Jolibert, Alain

Volltext

Pour une meilleure participation des managers au contrôle de gestion von Godener, Armelle, Fornerino, Marianela

Volltext