The Effect of Customer Equity Drivers on Word-of-Mouth Behavior with Mediating Role of Customer Loyalty and Purchase Intention von Karimi Alavijeh, Mohammad Reza, Esmaeili, Ahmad, Sepahvand, Akbar, Davidaviciene, Vida

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Comparing the effect of price and the effect of brand on industrial lubricants customers’ buying choice von Karimi Alavijeh, Mohammad Reza, Fattahi, Seyedeh Sara, Moshfegh, Marjan

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Determining Influential Users in Social Networks (The Case of: Word of Mouth on Digikala Company Instagram Page) von mohammad reza karimi alavijeh, Mohammad Bakhshi

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Relationship between university brand personality and student behavioral loyalty von Alavijeh, Mohammad Reza Karimi, Rezaee, Morteza, Hosseinabadi, Vahid

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The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the... von Mohammad Reza Karimi Alavijeh, Zahra Ghadiri

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The Effect of Scarcity Messages on Tourists’ Impulsive Buying Motivation and Impulsive Buying Behavior in Online Booking: The Moderating Role of Travel Experience von Mohammad Reza Karimi Alavijeh, Maryam Golestani

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Designing a strategic branding model in the Iranian saffron industry von Mehdi Haghighi Kafash, Mojgan Hamidi Binabaj, Mohammad Reza Karimi Alavijeh, Shahram Khalilnejad

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Comparing the effect of price and the effect of brand on industrial lubricants customer buying choice von Alavijeh, Mohammad Reza Karimi, Fattahi, Seyedeh Sara, Moshfegh, Marjan

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Explanation of Antecedents and Consequences of the Satisfaction of Elderly Tourists’ Travel Experience von amir aslani afrashteh, Mohammad Reza Karimi Alavijeh, Maryam Naeli

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Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj von Mohammad Reza Karimi Alavijeh, Ramine Kalhor, Mohammad Mehdi Ahmadi

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EFFECT OF SOCIAL CURRENCY ASPECTS ON PURCHASE INTENTION OF CUSTOMERS WITH MEDIATING ROLE OF BRAND EQUITY MEASURES von Alavijeh, Mohammad Reza Karimi, Sepahvand, Akbar, Esmaeili, Ahmad, Joksiene, Izolda

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Presenting a Strategic Branding Model von mehdi haghighi kafash, mojgan hamidi beinabaj, mohammad reza karimi alavijeh, shahram khalil nezhad

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The Relationship between Lifestyle and Purchasing of the Newly-Built Flat von Mohammad Reza Karimi Alavijeh, Mostafa Afsharnejad

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Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model von mohammad reza karimi alavijeh, Behrooz Rajabi Bahjat, Mohammad Mehdi Ahmadi

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Identification of the business model components of the Iranian pharmaceutical companies von Mehdi Ebrahimi, Mohammad Taghi Taqhavi-Fard, Mohammad Reza Karimi-Alavijeh, Ali Asgar Halvaei

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Ultra Innovative Approach to Integrate Cellphone Customer Market Segmentation Model Using Self Organizing Maps and K-Means Methodology von mohammad reza karimi alavijeh, Saeed Khadangi, Mohammad Saleh Torkestani

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Green consumers segmentation using lifestyle variables von mohammad reza karimi alavijeh, Mohammad Javad Forooghi Asl

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The Effect of News Websites’ Design Quality on E- loyalty and Electronic Word of Mouth (e-wom) (Case Study: Allameh Tabatabaee University, Tehran) von Mohammad Reza Karimi Alavijeh, Sheida Ahmadi

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Factors Affecting Employees’ Brand Citizenship Behaviors von Mohammad Reza Karimi Alavijeh, Seyyed Mohamad Sadiq Es-haghi, Mohammad Mahdi Ahmadi

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A Model of Factors Affecting Participation in Virtual Brand Communities von Zohreh Dehdashti Shahrokh, Mohammad Taghi Taghavifard, Mohammad Reza Karimi Alavijeh, Mohammad Mehdi Poursaeed

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