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  1. 1
    Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches)

    Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches) von Zahra Yazdani Kachuei, mehdi korhani, Asghar kosari


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    Structural modeling of the impact of green transformational leadership on environmental performance with the mediating role of green human resource management and environmental awareness

    Structural modeling of the impact of green transformational leadership on environmental performance with the mediating role of green human resource management and environmental awa... von asadollah alirezaei, asma abbasgholizadeh, Abbas Shoul, Mehdi Korhani


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