Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales von Brynjolfsson, Erik, Yu (Jeffrey) Hu, Simester, Duncan

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Long Tails vs. Superstars: the effect of information technology on product variety and sales concentration patterns von Brynjolfsson, Erik, Hu, Yu "Jeffrey", Smith, Michael D

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Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition von Brynjolfsson, Erik, Hu, Yu (Jeffrey), Rahman, Mohammad S

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Product-Oriented Web Technologies and Product Returns: An Exploratory Study von De, Prabuddha, Hu, Yu (Jeffrey), Rahman, Mohammad S.

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Technology Usage and Online Sales: An Empirical Study von De, Prabuddha, Yu (Jeffrey) Hu, Rahman, Mohammad S.

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Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers von Brynjolfsson, Erik, Hu, Yu (Jeffrey), Smith, Michael D

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Gaining Trust Through Online Privacy Protection: Self-Regulation, Mandatory Standards, or Caveat Emptor von Tang, Zhulei, hu, Yu (Jeffrey), smith, Michael D.

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Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media von Chen, Hailiang, De, Prabuddha, Hu, Yu (Jeffrey), Hwang, Byoung-Hyoun

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Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing von Ren, Charlotte R., Hu, Ye, Yu (Jeffrey) Hu, Hausman, Jerry

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Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action von Hu, Yu (Jeffrey), Shin, Jiwoong, Tang, Zhulei

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From Niches to Riches: Anatomy of the Long Tail von Erik Brynjolfsson, Yu Jeffrey Hu, Michael D. Smith

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DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT von SIMESTER, DUNCAN, HU, YU (JEFFREY), BRYNJOLFSSON, ERIK, ANDERSON, ERIC T.

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The Effects of Sister-Store Presence and Market Competition on Product Assortment: Evidence from Book Retailing von Chen, Tao, Jeffrey Hu, Yu, Rahman, Mohammad, Sun, Jiong

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Monetary Incentive and Stock Opinions on Social Media von Chen, Hailiang, Hu, Yu Jeffrey, Huang, Shan

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IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales von Chen, Hailiang, De, Prabuddha, Hu, Yu Jeffrey

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Signal or Noise in Social Media Discussions: The Role of Network Cohesion in Predicting the Bitcoin Market von Xie, Peng, Chen, Hailiang, Hu, Yu Jeffrey

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Fast Forecasting of Unstable Data Streams for On-Demand Service Platforms von Hu, Yu Jeffrey, Rombouts, Jeroen, Wilms, Ines

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Fake News, Investor Attention, and Market Reaction von Clarke, Jonathan, Chen, Hailiang, Du, Ding, Hu, Yu Jeffrey

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Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment von Huang, Shan, Aral, Sinan, Hu, Yu Jeffrey, Brynjolfsson, Erik

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Competing for Attention: An Empirical Study of Online Reviewers’ Strategic Behavior von Shen, Wenqi, Hu, Yu Jeffrey, Ulmer, Jackie Rees

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