Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires von Boujbel, Lilia, d'Astous, Alain

Volltext

Consumer evaluations of sponsorship programmes von d′Astous, Alain, Bitz, Pierre

Volltext

Comparison of country of origin effects on household and organizational buyers′ product perceptions von Ahmed, Sadrudin A, d′Astous, Alain

Volltext

Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors von Carrillat, François A., d'Astous, Alain, Christianis, Haralambos

Volltext

Bundle Building in the Arts: An Experimental Investigation von Darveau, Jessica, d'Astous, Alain

Volltext

Understanding Consumers' Ethical Justifications: A Scale for Appraising Consumers' Reasons for Not Behaving Ethically von d'Astous, Alain, Legendre, Amélie

Volltext

Attitudinal, Self-Efficacy, and Social Norms Determinants of Young Consumers’ Propensity to Overspend on Credit Cards von Sotiropoulos, Veneta, d’Astous, Alain

Volltext

Self‐gift giving and satisfaction with life: A behavioural tendency perspective von d’Astous, Alain, Mouakhar‐Klouz, Dania

Volltext

Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation von d'Astous, Alain, Carrillat, François Anthony, Przybysz, Audrey

Volltext

Country Image Effects in the Era of Protectionism von Charette, Francis, d'Astous, Alain

Volltext

Voluntary simplicity and life satisfaction: Exploring the mediating role of consumption desires von Boujbel, Lilia, d'Astous, Alain

Volltext

Interference effects in competitive sponsorship clutter von Boeuf, Benjamin, Carrillat, François A., d’Astous, Alain

Volltext

The sponsorship-advertising interface: is less better for sponsors? von Carrillat, François A, d'Astous, Alain

Volltext

Brand Stereotyping and Image Transfer in Concurrent Sponsorships von Carrillat, François A., Solomon, Paul J., d'Astous, Alain

Volltext

On ‘being there’: A comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences von Carrillat, François Anthony, d'Astous, Alain, Bellavance, François, Eid, François

Volltext

Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada von Ahmed, Sadrudin A., d'Astous, Alain

Volltext

Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal von Anthony Carrillat, François, d’Astous, Alain

Volltext

Music Piracy on the Web – How Effective are Anti-Piracy Arguments? Evidence from the Theory of Planned Behaviour von d’Astous, Alain, Montpetit, Daniel, Colbert, François

Volltext

Product-country images in the arts: a multi-country study von d'Astous, Alain, Giraud Voss, Zannie, Colbert, François, Carù, Antonella, Caldwell, Marylouise, Courvoisier, François

Volltext

Consumer product evaluation based on tactile sensory information von d'Astous, Alain, Kamau, Estelle

Volltext