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  1. 1
    Marketing communication in luxury research: a framework-based literature review and research agenda

    Marketing communication in luxury research: a framework-based literature review and research agenda von Kyrousi, Antigone G., Koronaki, Eirini, Zotou, Athina Y.


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  2. 2
    Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness

    Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness von Hatzithomas, Leonidas, Zotou, Athina Y., (Jenny) Palla, Polyxeni

    Veröffentlicht in Journal of customer behaviour

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  3. 3
    Digital Self in the Making: An Exploratory Study About Luxury Consumers on Social Media

    Digital Self in the Making: An Exploratory Study About Luxury Consumers on Social Media von Koronaki, Eirini, Zotou, Athina Y.


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  4. 4
    Consumers Under Lockdown: Self-Gifting and Mood Alleviation

    Consumers Under Lockdown: Self-Gifting and Mood Alleviation von Kyrousi, Antigone G., Zotou, Athina Y., Koronaki, Eirini


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