Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements von Tsichla, Eirini, Zotos, Yorgos

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Visual metaphors in food advertising: A cross-cultural study von Margariti, Kostoula, Boutsouki, Christina, Hatzithomas, Leonidas, Zotos, Yorgos

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Attitudes and behaviour towards organic products: an exploratory study von Tsakiridou, Efthimia, Boutsouki, Christina, Zotos, Yorgos, Mattas, Kostantinos

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Α path to our heart: Visual metaphors and "white" space in advertising aesthetic pleasure von Margariti, Kostoula, Hatzithomas, Leonidas, Boutsouki, Christina, Zotos, Yorgos

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Female Stereotypes in Print Advertising: A Retrospective Analysis von Zotos, Yorgos C., Tsichla, Eirini

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Humor and cultural values in print advertising: a cross-cultural study von Hatzithomas, Leonidas, Zotos, Yorgos, Boutsouki, Christina

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A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule von Hatzithomas, Leonidas, Voutsa, Maria C., Boutsouki, Christina, Zotos, Yorgos

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The role of economic conditions on humor generation and attitude towards humorous TV commercials von Hatzithomas, Leonidas, Boutsouki, Christina, Zotos, Yorgos

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Images of Women in Online Advertisements of Global Products: Does Sexism Exist? von Plakoyiannaki, Emmanuella, Mathioudaki, Kalliopi, Dimitratos, Pavlos, Zotos, Yorgos

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Female role stereotypes in print advertising von Plakoyiannaki, Emmanuella, Zotos, Yorgos

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The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy von Leonidas, Hatzithomas, Christina, Boutsouki, Yorgos, Zotos

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Quantity surcharges and consumer awareness in a new retail environment von Palla, Polyxeni (Jenny), Boutsouki, Christina, Zotos, Yorgos

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A Τypology of Minimalism in Advertising von Margariti, Kostoula, Boutsouki, Christina, Hatzithomas, Leonidas, Zotos, Yorgos

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Marketing Organically Produced Food Products in Greece von Zotos, Yorgos, Ziamou, Paschalina, Tsakiridou, Efthimia

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Marketing Organically Produced Food Products in Greece: Challenges and Opportunities von Zotos, Yorgos, Ziamou, Paschalina (Lilia), Tsakiridou, Efthimia

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Selling Exports to Consumers in Bulgaria: Attitudes Towards Foreign Products von Ziamou, Paschalina Lilia, Zotos, Yorgos, Lysonski, Steven, Zafiropoulos, Costas

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