From experiential psychology to consumer experience von Schmitt, Bernd, Joško Brakus, J., Zarantonello, Lia

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A broader view on brands’ growth and decline von Formisano, Marcello, Pauwels, Koen, Zarantonello, Lia

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How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale von Merz, Michael A., Zarantonello, Lia, Grappi, Silvia

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The relationship between brand love and actual brand performance von Zarantonello, Lia, Formisano, Marcello, Grappi, Silvia

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A renaissance of brand experience: Advancing the concept through a multi-perspective analysis von Andreini, Daniela, Pedeliento, Giuseppe, Zarantonello, Lia, Solerio, Chiara

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Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers' Decision-Making von Grazzini, Laura, Mazzoli, Valentina, Zarantonello, Lia

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Trajectories of brand hate von Zarantonello, Lia, Romani, Simona, Grappi, Silvia, Fetscherin, Marc

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Information Technologies and Consumers’ Well-Being: Latest Research and Future Research Directions von Benvenuti, Martina, Scarpi, Daniele, Zarantonello, Lia

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How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue von Zarantonello, Lia, Grappi, Silvia, Formisano, Marcello

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Experiential AR/VR: a consumer and service framework and research agenda von Zarantonello, Lia, Schmitt, Bernd H.

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Brand hate von Zarantonello, Lia, Romani, Simona, Grappi, Silvia, Bagozzi, Richard P

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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? von Brakus, J. Joško, Schmitt, Bernd H, Zarantonello, Lia

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Psychological Underpinnings of Brands von Bagozzi, Richard P, Romani, Simona, Grappi, Silvia, Zarantonello, Lia

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How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries von Zarantonello, Lia, Grappi, Silvia, Formisano, Marcello, Brakus, Josko

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The relationship between brand love and actual brand performance: Evidence from an international study von Zarantonello, Lia, Formisano, Marcello, Grappi, Silvia

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Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis" von Andreini, Daniela, Pedeliento, Giuseppe, Zarantonello, Lia, Solerio, Chiara

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Experiences and happiness: The role of gender von Brakus, J. Joško, Chen, Weifeng, Schmitt, Bernd, Zarantonello, Lia

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The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism von Romani, Simona, Grappi, Silvia, Zarantonello, Lia, Bagozzi, Richard P

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How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook von Mangiò, Federico, Pedeliento, Giuseppe, Andreini, Daniela, Zarantonello, Lia

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The Handbook of Brand Management Scales von Zarantonello, Lia, Pauwels-Delassus, Véronique

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