Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy von Yim, Chi Kin (Bennett), Chan, Kimmy Wa, Lam, Simon S.K.

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Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer—Firm Affection and Customer—Staff Relationships in Services von Chi Kin (Bennett) Yim, Tse, David K., Chan, Kimmy Wa

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An Investigation of Nonbeneficiary Reactions to Discretionary Preferential Treatments von Chan, Kimmy Wa, Yim, Chi Kin (Bennett), Gong, Taeshik

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Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms von Leung, Fine F., Tse, Caleb H., Yim, Chi Kin (Bennett)

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The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations von Kevin Zheng Zhou, Chi Kin (Bennett) Yim, Tse, David K.

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Effects of dominance transitions on advice adherence in professional service conversations von Wang, Helen Si, Yim, Chi Kin (Bennett)

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A Social Institutional Approach to Identifying Generation Cohorts in China with a Comparison with American Consumers von Hung, Kineta H, Gu, Flora Fang, Yim, Chi Kin (Bennett)

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Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures von Chan, Kimmy Wa, Yim, Chi Kin (Bennett), Lam, Simon S.K

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When does FDI matter? The roles of local institutions and ethnic origins of FDI von Wang, Danny T., Gu, Flora F., Tse, David K., Yim, Chi Kin (Bennett)

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R&D activities and innovation performance of MNE subsidiaries: The moderating effects of government support and entry mode von Tse, Caleb H., Yim, Chi Kin Bennett, Yin, Eden, Wan, Feng, Jiao, Hao

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How firms can create delightful customer experience? Contrasting roles of future reward uncertainty von Wenli Zou, Lili, Kin (Bennett) Yim, Chi, Wa Chan, Kimmy

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On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China von Gao, Gerald Yong, Zhou, Kevin Zheng, Yim, Chi Kin (Bennett)

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Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures von Chan, Kimmy Wa, Yim, Chi Kin (Bennett), Lam, Simon S.K.

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Multiple reference effects in service evaluations: Roles of alternative attractiveness and self-image congruity von Yim, Chi Kin (Bennett), Chan, Kimmy Wa, Hung, Kineta

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Market Share Performance of Foreign and Domestic Brands in China von Gao, Gerald Yong, Pan, Yigang, Tse, David K., Yim, Chi Kin (Bennett)

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Customer traffic and customer Experience: Creating a contrived similarity to address the crowding dilemma von Wenli Zou, Lili, Yim, Chi Kin (Bennett)

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An investigation of the impact of promotions on across-submarket competition von Kannan, P.K, Yim, Chi Kin (Bennett)

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A High-Tech Product Market Share Model with Customer Expectations von Bridges, Eileen, Yim, Chi Kin (Bennett), Briesch, Richard A

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Effects of prior brand usage and promotion on consumer promotional response von Bridges, Eileen, Briesch, Richard A., Yim, Chi Kin (Bennett)

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Consumer Price and Promotion Expectations: An Experimental Study von Kalwani, Manohar U., Yim, Chi Kin

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