The adoption of the green label by SMEs in the hotel sector: a leverage for reassuring their customers von Yildiz, Helene, Tahali, Sara, Trichina, Eleni

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Do ethnocentric consumers really buy local products? von Yildiz, Hélène, Heitz-Spahn, Sandrine, Belaud, Lydie

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Interacting in virtual reality: When the Proteus effect stimulates 3D MMORPG players to buy von Yildiz, Hélène, Reiter, Alan, Vrontis, Demetris, Mouline, Jean-Pierre

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The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries von Al-Kwifi, Osama S., Abu Farha, Allam K., Obeidat, Shatha, Yildiz, Hélène, Ahmed, Zafar U.

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Explaining small-retailer patronage through social capital theory von Yildiz, Hélène, Heitz-Spahn, Sandrine, Belaud, Lydie

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Consumer learning as a determinant of a multi-partner loyalty program's effectiveness: A behaviorist and long-term perspective von Frisou, Jean, Yildiz, Hélène

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Intelligence Artificielle : Quand la technologie est au service de la proximité sociale et organisationnelle von Yildiz, Helene, Reiter, Alan

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Nudge: A relevant communication tool adapted for agile innovation von Dianoux, Christian, Heitz-Spahn, Sandrine, Siadou-Martin, Béatrice, Thevenot, Géraldine, Yildiz, Hélène

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Permission Marketing and Commitment: Proposal for a Theoretical Framework Applied to E-Mail Opt-In von Yildiz, Hélène

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Taking Account of Time in Marketing Construct Validation: Theoretical and Methodological Problems von Frisou, Jean, Yildiz, Hélène

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How Fair is the Handling of the Claimant Customer? A Comparison Between the e-mail and Telephone Channels von Tahali, Sara, Yildiz, Hélène

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Ethnocentrism Consumer Research: A Bibliometric Analysis Overview Over 1984–2021 von Tahali, Sara, Yildiz, Hélène, Kaswengi, Joseph

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Rational and Emotional Advertising: A bibliometric Analysis (19902020) von Elbardai, Habiba, Lakhrif, Kamal, Yildiz, Hélène

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La frontière, objet de recherche complexe ? von Siadou-Martin, Béatrice, Yildiz, Hélène

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Investigating the factors driving channel choice and retailer choice in an omni-channel environment von Heitz-Spahn, Sandrine, Yildiz, Hélène, Belaud, Lydie

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L’engagement virtuel incarné - Conséquences sur les entreprises du segment de MMOG von Yildiz, Hélène, Reiter, Alan, Mouline, Jean-Pierre, Ouiakoub, Mohamed

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Investigating the factors driving channel choice and retailer choice in an omni-channel environment von Heitz-Spahn, Sandrine, Yildiz, Hélène, Belaud, Lydie

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Conception de la frontière et comportements des acteurs transfrontaliers von Belkacem, Rachid, Boquet, Mathias, Dorkel, Nicolas, Renard-Grandmontagne, Colette, Siadou-Martin, Béatrice, Yildiz, Hélène

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Le point de vente physique, entre espace de showrooming et espace d'achat von Heitz-Spahn, Sandrine, Belaud, Lydie, Yildiz, Hélène

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Le joueur social et connecté : une perspective d’analyse par la théorie de l’engagement comportemental von Belaud, Lydie, Heitz-Spahn, Sandrine, Yildiz, Hélène

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