The emerging of business resilience plans (BRPs) in dealing with business turbulence von Apasrawirote, Darlin, Yawised, Kritcha

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Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector von Yawised, Kritcha, Apasrawirote, Darlin, Chatrangsan, Maneerut, Muneesawang, Paisarn

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Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses von Yawised, Kritcha, Apasrawirote, Darlin, Chatrangsan, Maneerut, Muneesawang, Paisarn

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Factors Affecting SMEs' Intention to Adopt a Mobile Travel Application based on the Unified Theory of Acceptance and Use of Technology (UTAUT-2) von Yawised, Kritcha, Apasrawirote, Darlin, Chatrangsan, Maneerut, Muneesawang, Paisarn

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Use Web 2.0 tools for employee-driven innovation von Torugsa Kritcha Yawised, Ann, O’Donohue, Wayne

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Short-form Video Content (SVC) Engagement and Marketing Capabilities von Apasrawirote, Darlin, Yawised, Kritcha, Chatrangsan, Maneerut, Muneesawang, Paisarn

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Social CRM: A Review of the Literature and the Identification of New Research Directions von Yawised, Kritcha, Marshall, Peter

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Social Customer Relationship Management in Small and Medium Enterprises: Overcoming Barriers to Success von Torugsa, Nuttaneeya (Ann), Yawised, Kritcha, O’Donohue, Wayne

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